Although portrayed as a global leader in environmental protection, Europe’s industrial pollution regulation has been eroded through the adoption of weak standards, loopholes and a permitting culture that only enforces the most lenient limits. As a result, industry’s emission reduction falls far behind what is technically feasible, at the expense of public health and environmental protection. A new report drafted by the Centre for Research on Energy and Clean Air (CREA) assesses the potential health benefits and public savings under strong mitigation measures for the intensive agro-industrial rearing of livestock and industrial sectors covered by the Industrial Emissions Directive.