Factsheet: Why the EU Ecolabel is a win-win for consumers and retailers

Three decades ago, the EU Ecolabel was born. This EU-wide voluntary label promotes products of environmental excellence, based on reliable and scientific information. Since then, it has become the best-known ecolabel by consumers in many EU countries.

With many consumers struggling to understand which products are truly environmentally friendly, the EU Ecolabel is a label that consumers can trust to guide them towards more sustainable choices.