Joint letter in defense of landmark EU Packaging and Packaging Waste Regulation
Broad alliance of environmental and health advocates call on EU leaders to defend landmark EU Packaging and Packaging Waste Regulation from industry attacks
A leaked letter signed by more than 100 food and beverage company CEOs, including Coca-Cola, Heineken, McDonald’s, Kraft Heinz and Mondelez, is calling on European Union institutions to delay and reopen key provisions of the Packaging and Packaging Waste Regulation (PPWR), just months before implementation is set to begin in August 2026.
A broad alliance of over 160 Break Free From Plastic members and allies, communities impacted by plastic and PFAS pollution, universities, consumer rights organisations and businesses committed to reuse, sent this letter in response, urging EU leaders to reject this lobbying push and uphold the Regulation as agreed by the European Parliament, Council and Commission.
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