Product policy

Retail therapy may feel good, but the amount of stuff we are consuming is rapidly trashing the planet. The good news is that the EU has come up with some excellent policies making products cleaner and greener. Not only that, but they are also saving us money and reducing toxic pollution. So what are they?

A dynamic duo of push and pull factors are improving products in Europe, the world’s largest marketplace.

Minimum performance standards are agreed by experts under the Ecodesign Directive, a steadily rising bar forcing wasteful products off our shelves. Energy efficiency has been the focus for the two-dozen major product groups covered, but soon it will ensure products are long lasting, can be repaired and recycled. Meanwhile, consumers are pulled towards better products by the Ecolabel and Energy label, trustworthy schemes backed by law.

The effects are impressive. Efficiency means lower bills and we are already benefiting from energy savings that will be worth an average €490 per year per home by 2020. Nearly a million new European jobs are being created and half the bloc’s energy efficiency goals are being met thanks to these golden policies. All this with the support of industry, consumer and green groups. This hasn’t stopped populists and freemarketeers from attacking the policies as ‘meddling’ by Brussels.

With great spending power comes great responsibility. The public sector in the EU has a huge demand for products and services, a market worth an estimated EUR 1.8 trillion. This is a big chunk of money to spend on things which can have huge impacts on the environment – from keeping the lights on and filling the printer with ink and paper, to sourcing office furniture and choosing ecologically-sound (or not) cleaning services.

One way to make sure this money is used as responsibly as possible – and to boost greener business models to cut waste and keep resources in the economy – is Green Public Procurement (GPP). A policy instrument agreed by all EU Member States, GPP attempts to standardise what is green and what is not in the world of public spending. The EEB’s involvement in this process is aimed at encouarging the EU to be as ambitious as possible when developing its guidance and non-binding GPP criteria for different product groups.

EEB leads the Coolproducts, Right to Repair and Make Resources Count campaigns to ensure these policies remain ambitious in the face of the alarming threats facing our planet and societies. Learn more below.

48 %

Europe’s 2020 energy savings target

600 billion

could be generated if we use our resources more efficiently

Product Policy

Report on a fair energy label for consumers
21 June, 2017
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Comment on recycled content mandates for plastics
20 July, 2018
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Comments on GPP criteria for Data Centres - June 2018
9 July, 2018
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Comments on GPP for Public Space Maintenance - July 2018
9 July, 2018
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Comment on EU GPP criteria for Road Lighting 2018
25 June, 2018
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Letter to the European Commission on the need to regulate smartphones through Ecodesign
26 March, 2018
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Comments on Green Public Procurement for transport
19 March, 2018
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Briefing on Ecodesign and Energy Labelling for a circular economy
22 February, 2018
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Briefing on the EU Product Policy Framework
19 February, 2018
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Comments on digital industry report about circular economy opportunities
18 July, 2017
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Report on durability and reparability 2015
28 February, 2015
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Comments on GPP criteria for cleaning services
15 December, 2015
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Comments on EU Ecolabel criteria for detergents
9 December, 2015
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Position paper policy recommendations for EU Ecolabel criteria for furniture
12 October, 2015
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Position paper on policy recommendations for EU Ecolabel criteria for footwear
11 October, 2015
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Briefing on resource efficiency provisions in Ecodesign - 2018
30 November, 2018
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Report: Reality Gap
20 July, 2018
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Letter to ECHA on microplastics restrictions
5 June, 2018
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Comments on final draft EU GPP criteria for Road Lighting
14 May, 2018
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Briefing on the EU Product Environmental Footprint Methodology
30 January, 2018
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