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EU Ecolabel

The EU Ecolabel is a voluntary scheme that rewards products and services for having less negative impact on the environment.

At the heart of the EU Ecolabel is the idea of encouraging producers to go beyond legislation in reducing the environmental impact of their products and services.  It identifies those goods that tend to be within the top 10-20% of the most environmentally friendly within their category.

The requirements of the label are a sign-post for sustainable production.


The EU Ecolabel is designed to help citizens and businesses make sustainable choices. Confronted with a wide variety of environmental claims and greenwashing, the scheme allows them to buy with more confidence. Manufacturers can use the label only after a national authority has verified that the product fulfils the scheme criteria.

Despite the voluntary nature of the requirements, and some shortcomings in the current levels of market penetration, the EEB remains convinced of the importance of the scheme.

In addition to delivering direct benefits by driving both producers and consumers towards more environmentally friendly products, the Ecolabel criteria can have impacts far beyond the direct labelling of the products that are certified. These include positive outcomes in Green Public Procurement and independent benchmarking for all participants – including many producers.

The EEB officially represents environmental NGOs at EU level in the EU Ecolabelling Scheme.


40000 products

and services. The EU Ecolabel was launched in 1992.

65 %

of consumers trust EU Ecolabel

Library for EU Ecolabel